Privacy Policy

Effective date: March 1st, 2026
Last updated: March 16th, 2026

This Privacy Policy explains how CTS Powersports ("Dealer," "we," "us") collects, uses, discloses, and protects personal information when you visit or interact with www.ctspowersports.com (the "Site").

Platform provider: This Site is powered by Power Go Inc. ("Power Go"), a Quebec, Canada company that provides the website platform and related technology services to the Dealer. In most cases, the Dealer determines why and how your personal information is used, and Power Go processes information on the Dealer's behalf to operate the Site and related services.

If you have questions or want to exercise privacy rights, contact the Dealer using the details in Contact Us below. Power Go may support the Dealer in fulfilling requests.

1) What we collect

We collect information in three main ways: (1) information you provide, (2) information collected automatically, and (3) information from partners (as applicable).

A. Information you provide

·   Identifiers and contact details: name, email, phone number, postal address

·   Inquiry and lead information: the vehicle or product you are interested in, trade-in details, appointment or service request details, messages and preferences

·   Transaction-related information (if applicable): shipping or billing address; order details for parts, accessories, or merchandise

·   Financing-related information (if applicable): information you choose to provide to support credit pre-qualification or financing discussions (often handled by third parties)

B. Information collected automatically

·   Device and network data: IP address, device identifiers, operating system, browser type, language settings

·   Usage data: pages visited, clicks, referring URL, time and date of access, approximate location inferred from IP, interactions with ads

·   Cookies and similar technologies: cookies, pixels, web beacons, software development kits, and similar tools that help run the Site, remember preferences, measure performance, and support advertising

C. Information from other sources

·   Manufacturers and partners (original equipment manufacturers, distributors, marketing partners) when you engage with co-branded tools or promotions

·   Payment processors and shipping providers for order fulfillment (if applicable)

·   Analytics and advertising partners who provide aggregated reports and measurement

2) How we use your information

We use personal information for purposes such as:

·   Responding to you: quotes, availability, product questions, appointment requests, service inquiries

·   Providing services you request: test ride requests, trade-in evaluations, parts orders, and customer support

·   Operating and improving the Site: troubleshooting, security, analytics, quality, and performance

·   Marketing and advertising: newsletters (where you sign up), promotions, and ad measurement; interest-based advertising where permitted

·   Compliance and protection: preventing fraud, enforcing policies, and complying with legal obligations

Legal bases (where relevant): depending on the context, processing may be based on consent, performance of a contract, compliance with law, and legitimate business interests.

3) Cookies, analytics, and advertising

Cookies and similar tools

Cookies and similar technologies are used to:

·   keep the Site functional

·   remember preferences

·   understand traffic and usage patterns

·   measure ad performance and support interest-based advertising

You can control cookies through your browser settings. If you disable cookies, some Site features may not work properly.

Interest-based advertising and remarketing

We may work with advertising partners (such as Google and others) to show ads that are more relevant to you, and to measure ad performance. This may involve the collection or sharing of identifiers and usage data.

Universal opt-out signals

Where required, we honor recognized opt-out preference signals (for example, browser-based signals) for targeted advertising and similar uses.

4) How we share information

We do not sell personal information for money in the traditional sense. We may share personal information in the following situations:

A. With service providers

We share information with vendors that help us operate the Site and our business, such as website hosting and platform services (including Power Go), analytics providers, customer relationship tools, marketing service providers, and, if applicable, payment processors and shipping providers. These providers are authorized to use personal information only as needed to provide services to the Dealer.

B. With manufacturers and business partners

If applicable, we may share certain lead or performance data with manufacturers we partner with, to support cooperative programs, product performance measurement, or dealer performance reporting, where allowed.

C. With your consent or at your direction

For example, if you ask us to share your information with a lender, insurer, or another partner.

D. For legal and safety reasons

We may disclose information to comply with law, respond to lawful requests, protect rights and safety, investigate fraud, and enforce our policies.

5) Data retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal, accounting, or reporting requirements, and resolve disputes and enforce agreements. Retention periods vary depending on the type of data and the context.

6) Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

7) Children's privacy

This Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided us personal information, contact us and we will take appropriate steps.

8) Your privacy rights

Depending on where you live, you may have rights such as:

·   Access: request a copy of the personal information we hold about you

·   Correction: request correction of inaccurate information

·   Deletion: request deletion of personal information (subject to exceptions)

·   Opt-out: opt out of certain processing such as targeted advertising, and in some states the sale or sharing of personal information

·   Portability: request a portable copy of certain information

·   Non-discrimination: you will not be treated unfairly for exercising your rights

How to submit a request: Use one of the methods in Contact Us. We may ask for information to verify your identity and the request. If we cannot verify your identity, we may be unable to fulfill certain requests.

Authorized agents (where applicable): In some states, you may use an authorized agent to submit requests on your behalf. We may require proof of authorization and identity verification.

Appeals (where applicable): If we deny your request, you may have the right to appeal depending on your state. Contact us and include "Privacy Request Appeal" in your message.

9) Do Not Sell or Share and targeted advertising opt-out

If your state provides opt-out rights, you can opt out of targeted advertising (as defined by applicable law) and the sale or sharing of personal information (as those terms are defined by applicable law).

Method: Use the consent choice in the Site footer (if enabled) or contact us using the details below.

10) Third-party links and services

The Site may link to third-party websites or services (for example, mapping tools, social platforms, finance tools, video content). Their privacy practices are governed by their own policies. We are not responsible for third-party practices.

11) Cross-border processing

The Site may be hosted in the United States, and Power Go operates from Canada. Your information may be processed in the United States, Canada, or other locations where the Dealer's service providers operate. By using the Site, you understand your information may be processed outside your state or country of residence.

12) Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective when posted. Your continued use of the Site after an update means you accept the updated policy.

13) Contact Us

Dealer (privacy owner and primary contact):

CTS Powersports

Address: 21749 US-80, Wills Point, TX 75169, United States

Email: chrisb@ctspowersports.com

Phone: 430 431-2075

 

Platform provider (Power Go):

If you cannot reach the Dealer or need platform-related assistance, you may also contact:

Power Go Inc.

Email: privacy@powergo.ca

(Include the dealership name and website domain in your message.)